Issue15 - page 8-9

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6
Bel-Air |
art
art
| Bel-Air
A
lexandreErrera combinedhis loveof art andhis
interest indigital entrepreneurshipwithartshare.
com, the first global onlineplatformdedicated to
the exhibitionand saleof contemporaryChinese art.
Evenduringhis roles as a financial trader and creatorof an
onlinedatingwebsite, he spent his free timevisitingmuseums
andgalleries so it seemedanatural progression inhis career.
Natural Selection
Supportedbyanumberof international art figures andan
art advisory committee, thebilingualwebsiteoffers access
to regular exhibitions selectedby in-house specialists and
renownedguest curators. Erreraacknowledged thedifficulty,
inflexibilityandhigh cost of thegallerybusiness andwas
confident that providinganonline alternativewouldoffer
greaterdiversity.
Errera says, “We can reachout topeople around theworld
andarenot limited toa specificgroupof artists.All themajor
art sites featurehugevolume and little curation, so Iwanted
tooffer a selectiveguidebecause that hasn’t beenavailable
so far.”He spent ayear travellingaroundChinaprior to the
2012 launchmeetingwithartists and curators toadapt to the
market and identifypotential gaps.
AlexandreErrera, founder andCEOatArtshare.com
ondigitallyenhancing theHongKongart scene.
Artshare.com創辦人及行政總裁AlexandreErrera暢談
香港網上藝術品交易的新潮流。
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